Bryan Stevenson
Mission-led audience mapping, media positioning and reader outreach. Public portfolio coverage includes AP.
PR for authors, experts & public voices
Media does not cover a résumé. It covers a reason to care.
Stonebridge turns expertise, books, research and public positioning into credible media angles, then builds the assets and outreach needed to convert those angles into authority.
Specialist reviewConfidentialNo obligation
1,000+media and news channels
200TV stations and networks
2,075interviews and segments secured
Complimentary • Confidential • No obligation
Free Media Potential Assessment
We will assess whether your story has a credible media angle, which outlets fit, and what should be strengthened before outreach.
Media performance
Credible PR begins with a story an editor can use.
Stonebridge combines media positioning, supporting proof and targeted outreach so the subject reaches the right editorial context.
1,000+
media and news channels across Stonebridge's broader operating network.
For specific staff-written editorial opportunities, Stonebridge contracts the placement only after the opportunity is approved or reserved under the campaign structure. Logos shown indicate outlets or platforms connected to client work and do not imply endorsement.
200TV stations and networks across the broader media network
2,075interviews and segments secured
Pre-approvedspecific editorial opportunities before contracting
Media positioning in practice
A strong public profile gives editors a reason to care and a reliable record to review.
Stonebridge prepares the subject, angle and supporting evidence before editorial outreach begins.
Media opportunity deskNewsworthiness first
Reuters
Forbes
Newsweek
Business Insider
Entrepreneur
Inc.
Selected media/platform context connected to Stonebridge client work. Logos/names do not imply endorsement or identical scope for every campaign.
1,000+media and news channels
200TV stations and networks
2,075interviews and segments secured
Guaranteedapproved and reserved contracted opportunities
01
Find the news angleWhy should an editor or producer care now?
02
Match the outletFit the subject to the right beat, audience and format.
03
Approve & reserveWhere a specific opportunity is sold, Stonebridge confirms it before contracting.
04
Activate authorityUse the completed coverage across search, bios and downstream trust assets.
Selected client work
Public-facing authors and experts supported across media and authority work.
Stonebridge's public portfolio connects each subject with the media context and authority work relevant to the engagement.
Jonathan Haidt
Issue-based positioning across parents, educators, policymakers, technology and youth. Public portfolio coverage includes Business Insider and Newsweek.
Scott Galloway
Business thought-leader positioning, search credibility and media ecosystem structure. Public portfolio coverage includes Business Insider, Inc. and MarketWatch.
Selected media/platform context connected to Stonebridge client work
ReutersAssociated PressForbesNewsweekBusiness InsiderMarketWatchEntrepreneurInc.Yahoo FinanceMorningstar
Where projects lose momentum
Publicity fails when the subject is pitched before the story is ready.
Editors and producers are not looking for someone who simply wants exposure. They are looking for relevance, timeliness, authority and a clear audience reason.
01
No newsworthy angle
Credentials alone rarely create coverage. The story must connect expertise to something an audience cares about now.
02
Weak authority assets
Media interest drops when the biography, website, search footprint or evidence cannot support the pitch.
03
Spray-and-pray outreach
Mass distribution can generate activity while damaging positioning. Premium PR requires selective, defensible targeting.
How Stonebridge approaches the work
We qualify the story before we sell the story.
Stonebridge’s PR model is built around editorial fit and pre-qualification, not a generic press list.
Request the assessment →01
Newsworthiness audit
Identify the strongest legitimate angles, evidence and expert positioning.
02
Authority packaging
Build the biography, media kit, talking points, proof and public assets needed to pass scrutiny.
03
Targeted pitching
Match the angle to reporters, editors, producers and publications where the story genuinely fits.
04
Authority compounding
Use earned coverage to strengthen search, public profiles, future pitches, speaking and authority-building work.
What the engagement can include
A scope built around the subject, objective and work required.
The assessment establishes the starting point. Stonebridge then recommends a scope based on the subject, current position and work required.
✓
Media potential audit
A candid view of what is genuinely pitchable now.
✓
Narrative & angle strategy
Story angles designed around editorial relevance instead of self-promotion.
✓
Media-ready authority assets
Bios, positioning, talking points, source material and supporting collateral.
✓
Outlet targeting
A prioritized media map by subject, audience and opportunity.
✓
Editorial outreach
Coordinated outreach and opportunity development under the approved scope.
✓
Authority reuse plan
A plan for turning earned media into longer-term search and reputation assets.
Process
Four stages. One accountable strategy.
Each stage has a defined purpose, review point and next step.
01
Qualify
Assess story, authority, risk and realistic outlet fit.
02
Position
Create the angles and proof assets a journalist can actually use.
03
Pitch
Activate targeted outreach and approved editorial opportunities.
04
Compound
Connect coverage to the broader public authority footprint.
Project assurance
Specific opportunity? We approve it before we contract it.
Where a campaign includes a specific staff-written editorial placement or other pre-approved opportunity, Stonebridge secures approval/reservation before contracting that named placement. Broader earned-media outreach remains subject to independent editorial decisions.
- No invented media relationships
- No endorsement implied by outlet logos
- Specific contracted pre-approved placements are guaranteed within written scope
- Editorial independence and publication policies remain respected
Project fit
A strong engagement starts with the right conditions.
Fit depends on the subject, objective, evidence, current assets and the outcome the project needs to support.
Strong fit
- ✓ Authors with a meaningful story beyond “I wrote a book”
- ✓ Experts with timely, evidence-supported viewpoints
- ✓ Executives building credible public authority
- ✓ Campaigns willing to strengthen weak authority assets before outreach
Not a fit
- × Requests for fabricated press or fake journalist quotes
- × A demand that independent reporters publish predetermined claims
- × Subjects unwilling to provide evidence for assertions
- × Mass-distribution PR sold as premium editorial coverage
Frequently asked questions
Answers to common questions before beginning.
These answers explain scope, process, limitations and the commitments Stonebridge can make within a written engagement.
A defensible angle, credible expertise, supporting proof and a public footprint that survives basic editorial scrutiny.
Specific pre-approved and contracted editorial opportunities can be guaranteed within the written scope. Open earned-media outreach cannot override independent editorial judgment.
No. Author PR positions the person or expert beyond one title. Book publicity is centered on a particular book, launch, theme or story.
Yes. The service is designed for authors, experts, executives and other public-facing voices.
When a release serves the strategy, but a press release is not a substitute for editorial positioning.
We can integrate credible coverage into search, AEO, public profiles, speaking, future PR and broader authority campaigns.
Start with evidence
Free Media Potential Assessment
We will assess whether your story has a credible media angle, which outlets fit, and what should be strengthened before outreach. If the project is not ready, the assessment should identify that before a larger engagement is recommended.