Influencer & Review Campaigns

Stonebridge looks for audience fit first. The creator, reviewer, or community should have a real connection to the client's book, product, subject, or target market. We consider content quality, audience relevance, engagement, platform, geography, and how the collaboration supports the wider campaign. A smaller creator with the right audience can be more useful than a large account that has no meaningful relationship with the subject.

Stonebridge reviews the creator's public activity, consistency, engagement patterns, audience relevance, content quality, and whether the interaction around the account appears natural. We do not rely on follower count alone. The purpose is to avoid spending campaign budget on inflated numbers that do not represent a real audience. Where the campaign involves reviews, Stonebridge also focuses on reviewers and communities that are actually relevant to the book or product rather than generic review volume.

The investment depends on the number and level of creators or reviewers, platform, audience size, content requirements, campaign duration, and whether paid creator fees are part of the scope. Stonebridge confirms those costs after the campaign is designed. Some projects use outreach and relationship-based opportunities; others include paid creator partnerships. The proposal should make it clear which fees are included and which external costs require separate approval.

Yes. Stonebridge can provide the proposed creators, reviewers, campaign direction, and required client-produced or Stonebridge-produced content for approval before launch. Where a creator is producing independent content or a genuine review, the client cannot reasonably control the person's opinion simply because the campaign introduced the product. Stonebridge separates approval of the partnership and factual materials from buying or scripting a positive review.

That depends on the creator agreement and the project scope. Stonebridge confirms whether the client is receiving reposting rights, advertising rights, raw files, limited campaign use, or another usage arrangement. The client should not assume that paying a creator automatically transfers every copyright or gives permanent advertising rights. Stonebridge's own approved campaign materials remain client-owned under the standard ownership approach, while third-party creator rights are handled through the relevant agreement.

Stonebridge measures the agreed campaign outputs, which can include creator participation, content publication, reach, views, engagement, referral traffic, review visibility, audience activity, and other written metrics. For book campaigns, we may also monitor retailer movement, reader-platform activity, and wider visibility. Stonebridge does not guarantee that a creator's audience will purchase or that a reviewer will leave a positive review. The campaign guarantee applies to the contracted deliverables and written visibility outputs.